Monday, September 12, 2005

No wonder Viagra type drugs need relentless advertising

Candace Bushnell's new novel, "Lipstick Jungle," suggests today's guys have a terminal case of castration anxiety.

The NY Times reviewer wrote "...(in the book) women wear the pants, pay the bills and compete with the big boys of corporate America. They're a far cry from the man-hunting heroines of Ms. Bushnell's "Sex and the City" - they are not looking to be swept off their pedicured feet, nor are they content to be the proverbial woman behind every great man. In fact, more often than not, the XY chromosomes in Ms. Bushnell's jungle are depicted as spineless, useless, or worse - ridiculous."

Supporting my contention is these advertisements are largely targeted towards younger men very unlikley to have a physical causes for erectile dysfunctions.

Castration anxiety issues notwithstanding the psychodynamics of Viagra-type drug commercials are revealing about contemporary marital sexuality. Contrast Viagra and Cialis commercials.

I associate to the celebrating men dancing in the street in the Viagra commerical with the thought finally having successful intercourse get their wives, no longer sexually alluring to them for any number of reasons, off their cases about sex for awhile.

Cialis takes the tack of the woman being affectionate, attentive, and available. Nice sentiments but given today’s housing prices and cost of living two working parents are probably too dead tired after work to have sex.

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